At The Vision Council, we provide comprehensive, data-driven insights that help businesses in the optical industry stay ahead of the curve. Our reports offer in-depth analysis of consumer behavior, market trends, and industry forecasts that enable you to make informed decisions and optimize your strategy.
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Our research is designed for companies looking to stay at the forefront of the optical industry. Whether you're a manufacturer, retailer, or consultant, our data helps you understand the market dynamics and anticipate shifts before they happen.
Enhanced private equity ownership data available for additional $2,000
Stay informed with up-to-date reports released every quarter.
Consumer Insights
Understand how consumer preferences are evolving in the optical industry.
Market Trends
Gain insights into the latest trends impacting the optical market.
Custom Research
Get tailored research that meets your specific business needs.
We pride ourselves on delivering market data that is not only comprehensive and data-driven but also impartial and reliable. Our research is based on proven methodologies, ensuring you get the insights you need to make strategic decisions.
Unbiased & Reliable Data
As a non-profit, we are driven by a commitment to serving the industry, ensuring that our insights are impartial and trustworthy.
Rigorous Methodology
We use a robust research process that blends qualitative insights with quantitative data.
Industry Expertise
Our reports are crafted by experts with years of experience in the optical and vision care industries.
Actionable Data
Every report includes actionable insights that help you understand what’s driving the market.
Explore our full suite of market research reports, or request a custom study tailored to your unique business needs. Our team is here to help you uncover the insights that matter most to your organization.
Become a member of The Vision Council to access our many research reports and stay updated on the latest industry developments. Membership also comes with a host of additional benefits, including networking opportunities and regulatory guidance.
Already a member? Access the Research Download Center now.
Yes! We offer both quantitative and qualitative market research. Options include custom surveys, focus groups, interviews, and custom cuts of our wealth of industry data. We are also available for consulting projects. Learn more or contact us to schedule a meeting.
Yes! We have a variety of reports available for purchase and immediate download. Members receive many of the reports for free, as a membership benefit. Browse these reports in our Research Download Center.
Our research is based on a variety of data sources, including transaction data, consumer surveys, and optical retail location data. Our transaction data is comprised of over 130 million records from billing and payment data from independent optical practices, and consumer credit card spending at optical retailers (both online and in-person). Additionally, we conduct monthly consumer surveys with 48,000 US adults each year, asking about their eyewear and eyecare purchases and behaviors. Our comprehensive optical retail location data includes geographic information on both independent and corporate practices throughout the US, including store name, private equity ownership, and store hours.
Have questions or need more information? Our team is here to assist you. Reach out to us for any inquiries or to schedule a consultation.
